Apple Hires Former BMW Executive to Lead Car Project

Apple Hires Former BMW Executive to Lead Car Project

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses Apple's hiring of Warwick Kranz, a notable figure in the automotive industry, and their interest in electric cars. It highlights Apple's historical partnership with BMW, including collaborations on iPod integration and digital car keys. The transcript also covers Apple's current status in car development, mentioning the involvement of former Tesla executives and the project's exploratory stage, with a potential timeline of 5 to 8 years for completion.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant role did Warwick Kranz play in the automotive industry?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the design of the BMW I3 receive feedback from critics?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was Apple's first partnership with BMW related to?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the current status of Apple's car development according to the text?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Who are some of the key former Tesla executives that Apple has hired for its car project?

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