How the Ski Business Has Bounced Back

The video discusses the competitive landscape of the ski resort industry, focusing on how large resorts are expanding their market share by selling passes across multiple properties. Telluride, a smaller resort, differentiates itself by offering a unique experience with less crowded terrain. The resort has invested significantly in snowmaking technology to ensure timely openings and cost savings. Revenue is primarily generated from lift tickets, but other sources like rentals and food also contribute. Telluride employs a regional marketing strategy, building relationships with ski shops. Current weather conditions are favorable for skiing in the West.

What strategies are being employed by resorts to attract more visitors?

How does the ski business in the US compare in terms of visitor numbers?

What unique experiences does Telluride offer compared to larger resorts?

What investments are being made to improve snowmaking efficiency?

How is the current weather affecting the ski business in Telluride?