Does Color Really Affect How You Act?

The video explores the concept of color psychology, questioning the validity of claims that colors can influence mood and behavior. It discusses the Baker-Miller Pink experiment, which suggested that pink could calm prisoners, but highlights flaws in the study's methodology. Further, it examines a 2012 study on poker chips, showing that red chips made players more competitive, suggesting cultural associations with color. The video emphasizes the need for improved research methods in color psychology, considering factors like hue, brightness, and intensity. It concludes with a call to support SciShow Psych.

How do cultural differences affect the perception of colors according to the text?

What challenges do psychologists face in studying the effects of color?