Japan Ahead: Trip.com Japan General Manager

The video discusses the impact of resumed foreign tourism on Japan, highlighting a significant increase in outbound and inbound flights. It explores the effect of a weaker yen on travel interest, noting that while it is beneficial, it is not the sole factor driving tourism. The video examines travel restrictions and industry changes during the pandemic, including the Japanese government's 'Go to Travel' program. It analyzes inbound demand and market performance expectations, identifying countries like Korea, Thailand, and the US as showing strong recovery. Finally, it discusses the need for Japan to become more open and welcoming to tourists to ensure future success.

What is the 'Go to Travel' program and how has it impacted tourism in Japan?

What changes are necessary for Japan to successfully welcome more international travelers?