Sales is about asking intelligent questions

The video discusses the importance of asking intelligent and targeted questions in sales, as taught by Greg Rigby. It emphasizes that the quality of a salesperson is determined by the questions they ask, not by what they say. An example is provided where a pen is sold to a hotel chain by understanding their specific needs through questioning. This approach leads to a more intuitive and effective sales strategy.

What are some of the different requirements for pens mentioned in the text?

How can a salesperson tailor their products to meet the needs of different hotel groups?