Big Data Just Killed Happy Hour

The video discusses a beer monitoring system that uses technology to track beer quality and quantity. It helps bar owners and brewers optimize profits by reducing waste and providing real-time data insights. The system, developed by Weissberger, offers valuable information on beer consumption patterns, aiding in better marketing and sales strategies. It also reveals unexpected insights, such as beer consumption during closed hours, allowing for more targeted promotions.

How can breweries leverage the data provided to them?

What impact might the availability of beer data have on happy hour promotions?