How Ben and Jerry Built Their Ice Cream Empire

The video explores the history of Ben and Jerry's, from its founding by Ben Cohen and Jerry Greenfield to its global success. It covers their early struggles, innovative marketing, and expansion into a $30 million enterprise. The video also highlights their legal battles with Haagen Dazs, cultural impact through music-inspired flavors, and political activism. Today, Ben and Jerry's continues to thrive under Unilever, maintaining its social mission and unique flavor offerings.

How did Ben and Jerry's respond to the pressure from Pillsbury after they acquired Haagen Dazs?

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What was the impact of the Cherry Garcia flavor on Ben and Jerry's business?

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What role did activism play in Ben and Jerry's branding and product development?

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Discuss the significance of the flavor graveyard created by Ben and Jerry's.

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