Asia Is a Great Story for Us, Says Marriott International’s Smith

Asia Is a Great Story for Us, Says Marriott International’s Smith

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Interactive Video

Business

University

Hard

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The video discusses the growth of leisure travel, particularly from China, despite economic slowdowns and trade tensions. It highlights the importance of digital transformation in the hospitality industry and the strategic management of American brands in China. The company is expanding in Asia, focusing on leisure travel and digital innovations to enhance customer experience.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How is the digital transformation impacting the hotel booking experience?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are being implemented to enhance the travel experience for customers?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the text suggest that the American brand operates in China?

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