How DraftKings Appeals to New Users With Live Broadcast

The video discusses a new fantasy-infused broadcast for the Knicks Cavaliers game, aimed at both existing and new fantasy sports players. It highlights the potential market demand and the experimental nature of this new content category. The video addresses possible criticism regarding promoting fantasy sports and emphasizes the long-term partnership with MSG. It also outlines the strategic expansion into new content types and the synergy between gaming and media.

What concerns might arise regarding the promotion of fantasy sports to viewers?

What is the broader strategy behind the new content initiatives mentioned in the text?