Malaysia Airlines Lures Travelers on KL-London Route

The video discusses the significant market share growth of an airline, which increased by 9 percentage points over 11 weeks, now holding 53% of traffic between two cities. The new CEO, Peter Bellew, has continued restructuring efforts and introduced competitive pricing strategies, including selling return tickets at lower prices. The airline aims to maintain its price leadership on the London route by offering discounts in strategic markets. The video also highlights competition with Gulf carriers, which are expanding their presence in the UK market, with Emirates securing additional slots at Heathrow.

How much is the price of return tickets being sold by the carrier?

What percentage of the market do Gulf carriers control, and what is their goal?