Spotify Becomes First Online Music Service to Hit 100 Million Paid Users

The video discusses Spotify's growth strategy, focusing on customer loyalty and international expansion. It highlights the company's success in retaining a 'sticky' customer base, particularly among millennials and Gen Z, through promotions and personalized features. Despite competition from Apple and Amazon, Spotify maintains its market position. However, the company faces financial challenges due to high label payments, which constitute a significant portion of its costs. Spotify is optimistic about ongoing negotiations to manage these expenses.

In what ways does Spotify target millennials and Gen Z?

What role do promotions play in Spotify's subscriber growth?