Power BI Masterclass - Learning DAX: How to Evaluate the Lost Customers

The video tutorial discusses how to identify lost customers based on specific business contexts. It explains the use of table functions to calculate lost customers by defining criteria such as customers who ordered within the last year but not in the last 30 days. The tutorial covers modifying formulas to suit different business needs, evaluating results, and handling blank entries in data. It concludes with final adjustments and insights into customer loss analysis.

What is the importance of ensuring that customer IDs are evaluated correctly?

How can the evaluation of lost customers be affected by the presence of unique customers?

What adjustments can be made to visualize lost customers as negative values?

Summarize the overall concept of table functions in customer analysis.