Labor Day Marks the End of Hollywood's Rough Summer

The video discusses the phenomenon of 'sequelitis' and the decline in the summer box office due to a lack of engaging movies. It highlights the record years of 2015 and 2016, emphasizing that audiences will attend theaters for quality content. Despite franchise fatigue, studios continue investing in franchises due to their international success, particularly in China, where the market is larger than North America.

What trends are expected in Hollywood regarding franchises in the coming years?

How does the international market influence Hollywood's focus on franchises?