Google Puts New Limits on Political Advertising

Google Puts New Limits on Political Advertising

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the differences in ad targeting policies between Google and Facebook, focusing on political ads. Google is removing its customer match feature for political ads, impacting campaign strategies. Facebook still offers custom audiences, giving it an advantage. The video also analyzes Trump's successful 2016 campaign strategy using Facebook ads and discusses current political ad spending trends. It concludes with a discussion on the relationships between tech leaders like Mark Zuckerberg and Tim Cook with President Trump.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the targeting capability of online advertising influence campaign strategies?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns do Democrats have regarding Trump's advertising strategy compared to their own?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does Mark Zuckerberg's relationship with President Trump play in Facebook's advertising policies?

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