Fake Followers Under Fire on Social Media

Fake Followers Under Fire on Social Media

Assessment

Interactive Video

Business

University

Hard

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The video discusses the prevalence of fake accounts on Twitter, highlighting that influence is bought and sold on the platform. It examines the extent of fake accounts, with Twitter admitting 5% of users are fake, while other estimates are higher. The impact of these accounts is significant due to their high activity. The video compares Twitter's issues with Facebook, noting Twitter's public nature makes it more visible. It also explores manipulation tactics, such as buying followers and using bots to amplify messages, emphasizing that this is a systemic problem affecting various sectors.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways can the buying of followers create a false sense of influence?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is 'astroturfing' and how is it related to the manipulation of social media influence?

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