Disney Brings Back Bob Iger as CEO as Chapek Exits

Disney Brings Back Bob Iger as CEO as Chapek Exits

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses Disney's recent financial challenges, including investor pressure to emulate Netflix's success. It highlights Disney's strategic pivot to streaming with Disney+ and the subsequent market impact, especially during the pandemic. Leadership changes from Bob Chapek to Bob Iger are examined, focusing on communication and strategic continuity. The video also touches on cultural and political challenges, such as unpopular decisions and political affiliations, affecting Disney's internal and external environment.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the activist investors' interest in Disney?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Bob Iger expected to influence Disney's future direction?

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