King Digital Launches Candy Crush Soda Saga

The transcript discusses King Digital's success with Candy Crush and its strategy to maintain market relevance. Despite challenges like declining profits, King Digital aims to expand in Asia and diversify its game offerings. The company is leveraging its Candy Crush formula while exploring new genres and technologies like virtual reality.

What strategies did King Digital use to maintain player engagement with their games?

How has the popularity of Candy Crush changed over time according to the text?

What challenges does King Digital face in creating new successful games?

In which markets does King Digital see potential for growth?

What are the implications of King Digital's declining profits as mentioned in the text?