Illycaffe Sticks With Strategy to Brew Faster Growth

The video discusses the positive phase of coffee demand due to improved quality and health benefits, as recognized by the WHO. It highlights the growing coffee consumption in emerging markets, particularly Asia. The video also covers coffee acquisition strategies, emphasizing sustainability and quality, and introduces the Ernesto Illy award. It addresses market competition, consolidation, and strategic growth in the coffee industry. Finally, it explores emerging trends in the cafe industry, such as Cold Brew and differentiation, drawing parallels with the wine industry.

How does the company mentioned in the text acquire coffee?

What challenges does the coffee industry face in terms of competition?

What are some of the trends expected in the cafe industry in the coming years?