What is Communication?

The video explores the complex nature of communication, starting with a basic definition and examining three key models: Shannon and Weaver's linear model, Barnlund's transactional model, and Robert Craig's constitutive model. It highlights how communication is not just about transmitting information but also about sharing and creating meaning. The video also touches on major areas of communication study, including rhetoric, interpersonal, organizational, and health communication.

How does the concept of feedback differ in the Shannon and Weaver model compared to Barnlund's model?

What are some major areas of study in communication mentioned in the text?

What role does rhetoric play in the study of communication?

In what ways can communication impact health outcomes according to the text?