Creating a Hit in the Wine Business

Creating a Hit in the Wine Business

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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FREE Resource

Charles Smith transitioned from managing rock bands to becoming a successful winemaker. His journey began with a passion for the earth and was influenced by his time in the hospitality industry. Smith's wine business in Washington has grown significantly, becoming the largest independent producer in the state. Known for innovative marketing, his Kung Fu Girl Riesling gained popularity. Smith plans to expand with a new urban winery in Seattle, bringing wine culture to the city.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the story behind the name 'Kung Fu Girl' for one of Charles Smith's wines?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Charles Smith secure funding for his wine business?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are Charles Smith's future plans for his winery?

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