Marketing - What are Ethics

The video explores the evolution of marketing ethics, highlighting the historical perception of marketing as sales-driven and sometimes unethical. It defines ethics as moral guidelines and distinguishes them from laws, which are not always about right or wrong. The subjective nature of ethics is discussed, noting that personal opinions and cultural influences shape ethical views. The video concludes by stressing the importance of ethical practices for individuals and organizations.

In what ways does culture influence our understanding of ethics?

What is the importance of trying to act ethically in marketing?