Carlsberg Not Yet Working on Cannabis-Based Beer, CEO Says

The video discusses Carlsberg's strategic success compared to competitors like Heineken, focusing on premium and alcohol-free brews. It explores the concept of free beer and market strategies, emphasizing value propositions. The discussion includes maintaining sales momentum in the fourth quarter, the potential threat of cannabis to the beer industry, and strategic capital deployment focusing on millennials and emerging markets like China and India.

What is the significance of the fourth quarter for Carlsberg's sales?

In what ways are millennials influencing the beer market according to the speaker?