CLEAN : Spike in demand: stinky durians enjoy online virus boom

The video discusses a business's sales strategy during a time when people couldn't go out. It highlights the company's ability to operate due to its position in the food chain and its decision to offer home delivery for frozen products. The transcript details the rapid increase in demand following the online launch of a new product, with hundreds of orders daily. It also describes the packaging of fresh products to prevent odor, allowing consumers to enjoy them discreetly. The video concludes with insights into consumer preferences, emphasizing the balance between offline and online consumption.

What is the significance of the food chain in relation to the business operations?

What are some reasons consumers might prefer to buy durians online?