Abercrombie & Fitch Gives Up on Making a Deal

The video discusses the challenges faced by the retail sector, particularly the shift from physical stores to online platforms. It highlights the dominance of Amazon and the impact of the Amazon-Whole Foods deal on traditional retailers. The discussion includes strategies for retailers like Abercrombie & Fitch to adapt to online markets and the importance of international presence for boosting online sales. The video concludes with insights into future competition and strategic planning for retailers to enhance their online presence.

What role does brand management play in the success of retailers in the online space?

In what ways are international retailers adapting to increase their online sales?