No is just a station stop on the way to yes

The speaker shares a valuable lesson learned from their parents about persistence and negotiation. Growing up in a busy middle-class family, they learned that a 'no' could often be turned into a 'yes' with the right approach. This lesson has been instrumental in their career, emphasizing the importance of finding the right person, asking the right question, and persisting until a solution is found. The mantra 'no is simply a station stop on the way to yes' encapsulates this mindset.

What does the speaker mean by 'no is simply a station stop on the way to yes'?

Why is it important to find the right person to ask the right question?