Meesho's Aatrey on Business Strategy

The video discusses Misho's mission to bring small businesses in India online, highlighting the company's growth during the pandemic. Misho adapted by expanding product categories and adopting a zero-commission model. Popular products include sarees and kurtis, with personalization technology enhancing user experience. Financially, Misho aims for profitability and plans to go public, having raised significant capital in 2021.

What are the most popular products sold on the Misha platform?

How does Misha personalize the shopping experience for its users?

What is Misha's plan regarding profitability and going public?