5G Will Be a Huge Boost for Zynga, CEO Says

The transcript discusses the expansive and growing mobile gaming market, highlighting significant opportunities in Asia, Africa, and South America. It addresses revenue challenges due to advertising timing issues and the impact of legacy games on user metrics. The potential of 5G to revolutionize mobile gaming through higher performance and innovative distribution is explored. The company's success in Asian markets, particularly with the game Empires and Puzzles, is emphasized, showcasing strategic self-publishing and market testing efforts.

In which Asian markets has the game 'Empires and Puzzles' been successfully launched?

What strategies are being implemented to grow the business in Asia?