Marketing Mix: The Fifth P - What is Positioning?

The video explores market positioning, a strategic process to shape customer perceptions of a product. It highlights the importance of positioning in the marketing mix, using examples from brands like Mercedes and Apple. The video explains how price and quality often correlate and discusses aligning the four Ps—product, price, place, and promotion—with positioning. It outlines steps to create a positioning strategy, emphasizing market analysis, branding, and messaging to achieve desired market positioning.

What is market positioning and why is it considered a strategic process?

How do brands like Mercedes and Rolex position their products?

Explain the relationship between price and quality in market positioning.

What are the four domains of the four PS in product positioning?

How can a company ensure that its promotional efforts support its market positioning?

Describe the three steps to creating a positioning strategy for a product.

What factors should be considered when assessing the competitive market for positioning?