YP Said to Plan Offer for Yahoo

The video discusses the competitive landscape between YP and Verizon, highlighting YP's smaller market size but potential strategic advantages through a reverse Morris Trust with Yahoo. It explores the strategic value of a merger for both YP and Yahoo, emphasizing YP's advertising strength and Yahoo's brand boost. The video also covers YP's strategic alternatives, including its collaboration with Goldman Sachs and its co-ownership by a PE firm and AT&T.

How does YP's market cap compare to Verizon's?

What is a reverse Morris Trust and how does it relate to YP and Yahoo?

What is the significance of YP in relation to Yahoo's advertising revenue?

What potential impact could the merger have on YP's brand image?

What role does Goldman Sachs play in YP's strategy?