Why Apple Deserves to Top Microsoft as Most Valuable U.S. Company

Why Apple Deserves to Top Microsoft as Most Valuable U.S. Company

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses the recent event where Microsoft's market cap briefly surpassed Apple's, highlighting the shift in perception of Microsoft as a growth stock. It explores investor behavior, noting a negative trend around Apple, and suggests potential opportunities as Apple's business model evolves. The discussion emphasizes Apple's transition from a hardware-centric to a software-like business model, which could positively impact its valuation. Additionally, the video highlights Apple's strong recurring revenue model, particularly through the iPhone, and its increasing market share, arguing that this justifies a higher valuation multiple.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the implications of viewing Apple as a hardware business versus a software business.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Apple's increasing market share in relation to its customer base?

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