How does McDonald's balance global standards with local preferences?
Chasing the Consumer

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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
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3 mins • 1 pt
What is the importance of listening to customers according to the McDonald's executive?
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3.
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3 mins • 1 pt
What was the consumer response to the changes made during the turnaround project in Japan?
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4.
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3 mins • 1 pt
In what ways has McDonald's incorporated technology into its customer service?
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