3 tips for your business to participate in trends on TikTok

The video tutorial provides three tips for businesses to leverage social media trends. The first tip suggests observing how others adapt trends to fit their content. The second tip advises creating content with popular sounds to boost algorithm inclusion. The third tip encourages active participation in trends, such as before-and-after shots or lip-syncing, to enhance business visibility and engagement.

What should you do if a trend involves a before and after shot?

Why is it important to participate in trends according to the text?