Discovery CEO Zaslav: 2016 Was Our Best Year Ever

Discovery CEO Zaslav: 2016 Was Our Best Year Ever

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

Discovery had a record year in 2016, becoming the top network for men in the US and expanding its international presence. The company strengthened its affiliate revenue and focused on sports and kids content, particularly in Europe and Latin America. Discovery aims to leverage its sports IP to grow its channel packages and is exploring direct-to-consumer models. The AT&T-Time Warner deal highlights the importance of content in de-commoditizing distribution channels, a strategy Discovery is pursuing globally.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the key achievements of Discovery in 2016?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Discovery plan to position itself in 2017?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies did Discovery employ to strengthen its viewership in the US?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does sports content play in Discovery's strategy in Europe?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns were raised about sports viewership in the US?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the AT&T and Time Warner deal for content companies?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Discovery differentiate itself in the competitive landscape of content providers?

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