Facebook's Everson: Mobile Is Most Profound Disruptor

The transcript discusses the profound impact of mobile technology on business models, highlighting Facebook's transition to a mobile-first strategy. It covers the company's acquisitions like Instagram and WhatsApp to adapt to changing consumer behavior. The text also provides examples of traditional companies like General Motors making digital transitions. Finally, it explores the potential of video as a future disruptor in the business landscape.

How has consumer behavior evolved in relation to communication with businesses?

What role does video play in the future of content consumption according to the text?

What challenges do companies face when trying to adapt to mobile video consumption?