The new boss of Marks and Spencer has warned that profits WILL fall in the short term as part of a turnaround plan to re

The new boss of Marks and Spencer has warned that profits WILL fall in the short term as part of a turnaround plan to re

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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Marks and Spencer's new CEO, Steve Rowe, aims to tackle the company's challenges by reducing prices and simplifying product ranges. The strategy involves cutting prices on 30% of clothing lines and reducing reliance on promotions. Despite a short-term profit hit, Rowe believes these changes will regain customer loyalty. Customer feedback highlights mixed opinions on M&S's offerings, with some appreciating the changes. Rowe's past success in the food division raises hopes for similar achievements in clothing and homeware.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenge is Marks and Spencer facing according to Steve Rowe?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Mr. Rowe plan to change the pricing strategy at Marks and Spencer?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact will the price cuts have on Marks and Spencer's profits in the short term?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What does Mr. Rowe mean by 'Mrs. M&S'?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the shopping experience at Marks and Spencer changed under Mr. Rowe's leadership?

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