Tom Wujec: 3 ways the brain creates meaning

The video discusses the Big Viz project, which uses sketches to capture conference ideas. It explores how the brain processes visual information through mental models and specific brain areas like the ventral stream, dorsal stream, and limbic system. The video emphasizes using visual techniques to enhance communication, memory, and collaboration, showcasing Autodesk's strategy of visualizing plans on large walls.

What role does the limbic system play in visual processing?

How does the act of engaging with images create meaning?

What are the three principles for making images meaningful as outlined in the text?