Alexis Ohanian: How to make a splash in social media

The video discusses the creation of Reddit and its role in a Greenpeace campaign to name a whale, Mister Splashy Pants. The Internet community rallied behind the name, leading to a successful campaign that influenced the Japanese government to halt its whaling expedition. The video highlights the power of the Internet as a level playing field and the importance of being genuine and open to losing control in online campaigns.

What was the final outcome of the campaign regarding the Japanese whaling expedition?

Describe the impact of the Internet on the success of the Mister Splashy Pants campaign.