Imax Expands in China With 40 New Theaters

The video discusses IMAX's ambitious expansion plans, particularly in China, where they have a regulatory advantage. Despite a general decline in ticket sales, IMAX's sales have increased by 26%, driven by their focus on blockbuster films and premium customers. IMAX plans to grow its presence in China from 600 to 900 theaters, making it their largest market. The Chinese market is expected to surpass the US as the world's largest cinema market.

What is the target number of theaters IMAX plans to build in China?

What factors contribute to IMAX's strong sales in the market?