Understanding PESTLE Analysis for Business: Identifying External Threats and Opportunities

The video tutorial explores the PESTLE analysis framework, which categorizes external threats and opportunities into political, economic, social, technological, legal, and environmental influences. It focuses on political, economic, and social influences, using case studies of McDonald's, Tesco, and M&S to illustrate how these factors can impact businesses. The tutorial emphasizes the importance of identifying and addressing these external factors to mitigate threats and capitalize on opportunities.

What are the six main areas involved in PESTLE analysis?

How might an increase in the national minimum wage affect McDonald's?

What impact does a sharp fall in the value of the pound have on Tesco?

In what ways can M&S view the demand for fast fashion as a threat or opportunity?

Why is it important to dive deeply into each of the threats and opportunities in PESTLE analysis?