Mintzberg's Cognitive School of Strategy

Henry Mintzberg's framework outlines ten schools of thought on strategy development, focusing on the cognitive school, which emphasizes the strategist's mental processes. This approach is subjective, relying on individual knowledge and perceptions, making strategies initially vague and difficult to change. The cognitive school is compared to the entrepreneurial school, highlighting the strategist's influence on strategy creation.

How does individual knowledge and experience influence strategy according to the cognitive school?

What is the main focus of the cognitive school of thought in strategy development?

What challenges are associated with changing existing strategies once they are in place?

What are the core premises of the cognitive school regarding the strategist's mental processes?

In what way does the cognitive school relate to the entrepreneurial school of strategic development?