Rolls Royce CEO: Record Sales Year May Spur SUV

The transcript discusses Rolls Royce's market success, future plans, and the potential entry into the SUV market, drawing parallels with Porsche's strategy. It highlights the brand's commitment to luxury and bespoke customization, emphasizing technological innovations like self-driving features. The conversation also touches on the possibility of electric and lightweight cars, maintaining the brand's luxury standards.

What factors are being considered for the future models of Rolls Royce?

How does the speaker view the decision of Porsche to enter the SUV market?

What is the significance of the 'magic carpet ride' in relation to Rolls Royce?

What are the key elements that define luxury according to the speaker?

What is the bespoke program offered by Rolls Royce and why is it significant?

How does Rolls Royce differentiate itself in the high-end luxury market?

What are the challenges Rolls Royce faces in considering electric vehicles?