Palmer: We're in a 150 Year Moment in the Car Industry

The video discusses the transformative phase in the car industry, driven by four megatrends: car sharing, zero emissions, connectivity, and autonomy. It highlights the impact of social changes, such as urbanization and the rise of Gen Z, on transportation. The video draws a historical analogy between the shift from horses to cars and the current luxury car market, emphasizing the role of Brexit. It also focuses on the growing importance of female consumers in the luxury car market, particularly in China.

What are the four megatrends currently affecting the car industry?

How does the shift from horse to car relate to the current changes in transportation?

What impact has Brexit had on the luxury car market according to the speaker?

Why is understanding female consumers important for the car industry?

What strategies are being implemented to attract more female customers in the car market?