How a Russian Group Used Facebook to Buy Political Ads

The video discusses how ads were used to influence the 2016 U.S. presidential election, focusing on the role of Facebook's self-service advertising system. It explains how ads can be targeted to specific demographics using user data and highlights the Russian Internet Research Agency's use of this system to spread misinformation. The video also covers Facebook's ad review process and its plans to prevent future election manipulation by hiring more human reviewers.

What are the three essential components needed to run a Facebook ad campaign?

How does Facebook allow advertisers to target specific demographic groups?

What role did the Internet Research Agency play in the 2016 presidential election?

What was the impact of the Russian group's advertising efforts on the election results?

What measures is Facebook planning to implement to prevent future election manipulation?