How Charles Schwab Became the Face of His Company

The transcript discusses the evolution of a business's advertising strategy, focusing on the decision to use the founder's image in ads. Initially, the company faced financial challenges and competition from Wall Street. The use of personal branding significantly boosted the company's success, leading to increased public recognition. The founder reflects on the impact of being a public figure and the initial hesitations about using personal branding.

What was the reaction of the speaker's friends to the idea of using their picture in ads?

In what way did the speaker feel honored during interactions with the public?