Creator-Driven Marketplace LTK Raises $300M from SoftBank

The video discusses the evolution and impact of influencer marketing, focusing on the LTC platform. It highlights the journey from a B2B platform to a global influencer marketing leader, integrating with social media platforms like Instagram and TikTok. The video also explores global trends, the importance of authenticity, and the rise of direct-to-consumer brands.

How does the platform ensure authenticity and safety for its users?

In what ways do creators make their lives shoppable according to the text?

What is the significance of direct-to-consumer brands in the context of the platform's sales?