How to Target Customers in the Digital Age

The video discusses the importance of creating original content in the travel industry, emphasizing storytelling over traditional marketing. It highlights BuzzFeed's business model, which balances entertainment and news content, and explains how data plays a crucial role in their operations. BuzzFeed aims to be a major media company by investing in original content and leveraging data analytics.

What are some challenges the travel industry faces in creating original content?

How does the speaker suggest travel companies can improve their marketing strategies?

What type of content do people prefer according to the discussion?

How has BuzzFeed evolved in terms of the type of content it produces?

What role does data play in BuzzFeed's content creation process?