How this artist fantasyland became a New Mexico moneymaker

The House of Eternal Return, an immersive art experience in Santa Fe, has become a business sensation since its opening in 2016. Created by the artist collective Meow Wolf, it attracted 400,000 visitors in its first year, generating nearly $7 million. The project has significantly impacted the local economy, creating jobs and offering competitive salaries. The CEO, a former artist, learned to leverage debt for growth, leading to plans for expansion into other cities. The business model boasts a 50-60% net profit, with reinvestment strategies for future growth.

What is the significance of the House of Eternal Return in relation to the New Mexico economy?

What role does the CEO Vince CAD Lubeck play in the success of the House of Eternal Return?

What unique experience does the House of Eternal Return offer to its visitors?

How did the House of Eternal Return perform financially in its first year?

How does the House of Eternal Return contribute to job creation in New Mexico?

What is the business model of Meow Wolf, and how does it differ from traditional models?

In what ways does the House of Eternal Return challenge conventional ideas about art and economy?