Why Apple Just Cut Its Sales Forecast

The video discusses Apple's unprecedented decision to cut its quarterly guidance mid-quarter, primarily due to declining iPhone sales and challenges in emerging markets like China and India. The competition from local brands and the impact on Apple's supplier ecosystem are also highlighted. The video compares Apple's market exposure to other tech giants and emphasizes the strategic decisions made by Tim Cook in China.

What unprecedented action did Apple take regarding their guidance for the quarter?

How has the competition in China affected Apple's sales?

What challenges has Apple faced in trying to enter the Indian market?

What role did Tim Cook play in Apple's relationship with China?

How significant is the impact of supplier cuts on Apple's supply chain?