China's Netflix Hopes to Launch New Short Video App in 2020

The video discusses the competitive landscape in the market, highlighting the presence of major players like Tencent and Alibaba, and the rise of short video platforms. It explores strategies for coping with competition, focusing on original content and the challenges posed by regulation. The discussion also covers revenue trends, noting a slowdown in advertising but growth in subscription fees. Cost control measures are addressed, with insights into subscriber behavior and the use of technology in advertising.

What is your general view of the rising competition in the market, and how are you coping with it?

How do you see the future of short video platforms in relation to your existing offerings?

What are your thoughts on the criticism faced by your original video productions?

What factors do you believe will influence the long-term costs of content production?

How do you plan to adjust your strategy in response to the macro slowdown in advertisement revenue?