Apple Enters The Wearable Tech Market

The video discusses the rise of fitness trackers and Apple's entry into the wearable tech market. It highlights the benefits of these devices for individuals and the general population, including health tracking and data collection. Health insurers see potential in reduced claims and improved health metrics. However, concerns about privacy and data security are raised, as well as the competitive landscape with other tech companies already in the market.

In what ways can fitness trackers inform research about the general population's activity levels?

What challenges does Apple face in entering the wearable tech market?